London, England, UK
Summary
Led product development and launch initiatives for a marketplace platform, driving significant user engagement and operational efficiency.
Highlights
Spearheaded the launch of Campaign Pack, a new platform tool enabling users to create marketing briefs and sell spaces in minutes, directly increasing user engagement by 20%.
Optimized user journeys by conducting end-to-end analysis and implementing targeted solutions, boosting overall user engagement and bookings by 20%.
Enhanced platform performance by over 20% from baseline through strategic A/B testing on VWO, significantly improving page experiences and conversion rates.
Drove significant operational efficiencies by implementing agile methodologies, achieving a 20% reduction in time-to-market and a 15% increase in feature delivery efficiency.
Managed comprehensive product analytics and data visualization using SQL and Metabase, providing real-time insights to inform strategic product decisions and optimization.